Surrey Social Media

A blog about all things social media at the University of Surrey.

How to utilise analytics

We’ve spoken a lot in this blog about how to enhance your presence on social media by experimenting with new trends, using engaging content and targeting the right audience – but we haven’t focused as much on a vital question; how do you know if it’s working? This is where analytics come in; the hard […]


2018 Half Year Review

As we move into the second half of 2018, I thought it was a good time to take a look back at what’s happened within social media so far this year. For most of the major platforms it’s been a tumultuous six months; Snapchat all but imploded, Twitter is still under fire for failing to […]


Opportunities for leading researchers: LinkedIn toolkit

Here at the University of Surrey, our people make us. We’re a tight knit community of visionary collaborators, innovative thinkers and impassioned explorers. We want to make the world a better place. We give leading researchers the space, support and opportunities they need to thrive. We’re proud to already have you as part of our […]


A quieter month for our favourite apps: June Social Media Roundup

June was a relatively quiet month in terms of social updates for everyone excluding Instagram, but there are still a few exciting developments we need to update you on! More on those below…   Instagram – Introducing IGTV and music for stories Undoubtedly the biggest news of the month in the social sphere was the […]


Instagram TV: What you need to know

Last week, Instagram made two massive announcements. The first was not particularly surprising; the Facebook-owned company announced that Instagram now has 1 billion users worldwide. That makes it the third biggest social media platform in existence, behind Facebook and YouTube. Interestingly, their second announcement could make Instagram a much more serious threat to YouTube. Instagram […]


How the Instagram algorithm works

As we’ve discussed on this blog before, social media platforms are dictated by algorithms; a system which determines how the timeline works. Most of the big guns – Facebook, Twitter and Instagram – had timelines that worked in reverse-chronological order, meaning that when you signed in you would see the most recent posts from the […]


1 2 3 18