Surrey Social Media

A blog about all things social media at the University of Surrey.

How the Instagram algorithm works

As we’ve discussed on this blog before, social media platforms are dictated by algorithms; a system which determines how the timeline works. Most of the big guns – Facebook, Twitter and Instagram – had timelines that worked in reverse-chronological order, meaning that when you signed in you would see the most recent posts from the […]


Social Day 2018

Last week, I attended one of the leading social media marketing conferences in the UK – Social Day 2018. It’s a three day event held in London where social media marketers, agencies, industry experts and others gather to share ideas and make connections. There was a mix of keynote speakers, panel discussions and workshops – […]


Different posts for different platforms

  So, you’ve got some great content that you can’t wait to share on all your social channels; Facebook, Twitter, LinkedIn, Instagram – the whole lot. Now, that’s a fair few posts you need to concoct – makes sense to write one, and just share it on every channel, right? Wrong. So wrong. Though they […]


The Facebook algorithm – how to make your interactions meaningful

Before shocking revelations were made about how it has been used for data-harvesting, Facebook announced a major change in its algorithm and the way users’ News Feeds would work. In January, Mark Zuckerberg revealed that the algorithm would now prioritise content from “friends, family and groups” over content from brands. “As we roll this out,” […]


Showers of new features: April Monthly Roundup

The developers at all the major platforms were busy this month, with new Story features being added to Instagram, Facebook and Snapchat. That’s not all they’ve been working on though! Read on for the lowdown…   Instagram – multiple uploads and new Focus mode in Stories As the saying goes, ‘time is of the essence’. […]


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