As I’ve discussed before on this blog (here and here), the real focus of UKIP’s work of late has not been last May’s European elections, but next year’s general election: without a breakthrough in the latter, the prospects for moving into a new phase of power/influence looks very limited.
And so it that the party has been focusing on its work to give itself the best opportunity next May.
There are several parts to this.
Firstly, the money side of things is improving. Rising membership rolls obviously help, but so too does access to generous individuals: the growth in income in 2013 has allowed them to do much more in the way of campaigning and advertising. Read more