Marketing and Retail research blog – Surrey Business School

Staff members of the department share exciting news about their research

Are online reviews (eWOMs) any good?

Have you ever booked a hotel or restaurant without reading an online review? Such reviews, also called electronic Word of Mouth (eWOM) plays an increasing role in all our consumption activities, not just in the case of booking a restaurant or accommodation. Every time we eat at a restaurant we don’t end up giving eWOM, […]