Cognitive processes in creative thinking
Creative thinking is the source of amazing novel ideas and original products, which enrich everyday life and represent valuable contributions to arts and sciences. But what cognitive processes are involved in creative thought? This talk presents recent research investigating memory and attentional processes underlying creative idea generation from a cognitive and neuroscience perspective. It specifically covers studies exploring the relevance of associative processes and memory structure, internally-oriented attention, and executive control. Together, the findings highlight some of the ordinary processes contributing to the extraordinary outcome of creativity.