Surrey Social Media

A blog about all things social media at the University of Surrey.

The Facebook algorithm – how to make your interactions meaningful

Before shocking revelations were made about how it has been used for data-harvesting, Facebook announced a major change in its algorithm and the way users’ News Feeds would work. In January, Mark Zuckerberg revealed that the algorithm would now prioritise content from “friends, family and groups” over content from brands. “As we roll this out,” […]


Showers of new features: April Monthly Roundup

The developers at all the major platforms were busy this month, with new Story features being added to Instagram, Facebook and Snapchat. That’s not all they’ve been working on though! Read on for the lowdown…   Instagram – multiple uploads and new Focus mode in Stories As the saying goes, ‘time is of the essence’. […]


Could Facebook fall? Upheaval in the world of social: March Social Media Roundup

March saw news break about a massive data breach in Facebook, and the repercussions have been felt across social media and even escalated into the political sphere. Read on for the latest news from the big 4 social platforms. Facebook – Cambridge Analytica scandal shocks the world March 2018 could be known as the beginning […]


How to grow on Twitter

With Snapchat disappearing before our very eyes and Facebook suffering hefty blows on an almost daily basis, brands and users alike are turning their focus – at least for the time being – to other social platforms. One such platform is our trusted friend, Twitter. While it hasn’t completely come out unscathed from these Facebook […]


Snapchat is on the ropes, and it’s not looking good

One of the best and worst qualities of social media is how the landscape is constantly shifting. New platforms pop up and die off all the time, while the big players are always trying out new ways to carve out an advantage over their competitors. For this reason, Snapchat’s recent dose of self sabotage seems […]


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