Surrey Social Media

A blog about all things social media at the University of Surrey.

Why you need to be using vertical video

A few years ago it would have been considered a faux pas to post a vertical video to social media. Some of it would have been cut off or distorted and people would’ve probably moaned about it. It was an immediate red flag signalling that you perhaps didn’t know what you were doing. This was […]


Hashtags – the best ways to use them

Hashtags have been around for over a decade now, and in that time they’ve become a vital part of social media marketing. They’re widely used on the four main platforms (Twitter, Instagram, LinkedIn and to a lesser extent Facebook) and are a great way of tracking topics and conversations you’re interested in, and also boosting […]


Generation Z – who are they and what do they want?

Generation Z are now a significant portion of the market and, as they’re unlike any generation before them, marketing to them is an interesting challenge. There’s no set date to determine who’s in Gen Z, but it’s generally accepted that the term refers to those born between the mid-1990s and the mid-2000s. It’s a generation […]


The importance of authenticity

Authenticity is a word that’s been thrown around a lot in the marketing world over the past couple of years, increasingly so with regards to social media. It’s also a very simple concept; just being real and posting genuine, authentic content. It seems like an oxymoron; how can you be authentic, and genuine, but also […]


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