Surrey Social Media

A blog about all things social media at the University of Surrey.

Gaining insight from social media

Whether it’s listening to your customers or listening to your competition, social media can be an effective research and insight tool. Each day there are millions of conversations happening across the social media landscape, and whether you’re running business or personal accounts you can find a way to utilise these insights. Social media can provide […]


#TwitterHearts, LinkedIn Groups and a brand new Google Plus: November social media roundup

We take a look back at just some of the recent developments in the social media world and how they might impact your approach to social.  Over the past six weeks, there have been some big changes in the social media landscape. Not all are obvious – or necessarily well received – but they all could […]


How to optimise your social media presences

Your social profiles are the first impression a potential new follower might have of you. As the saying goes, you only have one chance to make a good first impression – so make sure your social media presences look polished and complete. Ask yourself whether you’d follow yourself had you landed on your profile. If […]


Instagram for beginners

You’ve probably heard people talking about it – since being bought by Facebook in 2012, Instagram has steadily grown in popularly, now boasting a huge 300M active monthly users. Instagram is all about photo sharing. Although using photos on channels such as Facebook and Twitter is advisable, Instagram is entirely image-led (or 15-second video-led), although they […]


5 steps to formulating your social media strategy

  When you’re managing a social media presence, it’s important to have key objectives – what is all your hard work actually trying to achieve? By putting together a social media strategy, you’ll ensure you’re able to measure the benefits of your activity, providing you with direction when sourcing and producing content. Here are five […]


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