When you’re managing a social media presence, it’s important to have key objectives – what is all your hard work actually trying to achieve? By putting together a social media strategy, you’ll ensure you’re able to measure the benefits of your activity, providing you with direction when sourcing and producing content. Here are five […]
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Running a Facebook page is very different from looking after your own personal account. Although the basics are similar, Facebook offers many features for pages that will both help you and improve the experience for your Facebook audience. Here, we list just a few of the features you can make the most of: Post end […]
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How many people saw my tweet? How many clicks did my link get? As a Twitter user, you have access to a whole world of analytics you might not know about. In 2014, Twitter rolled out an in-built analytics dashboard for all users – whether you’re running a business account or a just tweeting in […]
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Images are the key to success on social media. Adding visuals to your post can greatly increase your engagement and post reach if chosen correctly. If you were scrolling down your Facebook newsfeed or Twitter timeline, which are the posts that catch your attention? Usually these are posts that feature an engaging image rather than […]
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Last week we shared the first part of our 12-step social media checklist, here we look at the final six points for winning social media posts. 7. How many times have I already posted something today? We know you’ll have a lot to say, but posting too often can bombard your followers and often cause […]
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When writing for social media, there is a lot to consider. Is it the right length? Is the tone of voice correct? Could you have made the post more interesting? We’ve put together a 12-step checklist to help you receive maximum engagement and maintain audience interest with your social media posts – in this post we’ll […]
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