Unleash Your Potential with an MSc in Business Analytics

Empower and accelerate your career with data-driven insights

Machine Learning and Artificial Intelligence

Machine Learning (ML) is a subset of Artificial Intelligence (AI) that provides systems the ability to learn from experience without being explicitly programmed. It is based on the idea of building algorithms that can receive input data and use statistical analysis to predict an output while updating outputs as new data becomes available. For example, […]

Driving Business Growth through Data Mining and Text Analytics

Every day, businesses accumulate vast amounts of data from various sources, including social media, emails, customer feedback forms, and so forth. While this data holds the key to unlocking significant business improvements, the real challenge lies in deriving meaningful insights from it. Enter Data Mining and Text Analytics. 1. What is Data Mining? Data mining […]

The Importance of Statistics and Econometrics for Business Analysts

As we know, business analysts are in high demand these days. They are professionals who are responsible for collecting, analysing, and interpreting data to help businesses make better decisions. Statistics and econometrics are two important fields of study for business analysts. Statistics is the science of collecting, analyzing, and interpreting data. Econometrics is the application […]

Why Learn About Business Analytics in the Era of Generative AI?

In the era of generative AI, businesses are generating more data than ever before. This data can be used to gain insights into customer behavior, identify trends, and make better decisions. However, it can be difficult to make sense of this data without the help of business analytics. Business analytics is the process of collecting, […]

Data Mining and Text Analytics: An Analytical Lens – MSc Business Analytics – University of Surrey

Introduction Data Mining and Text Analytics constitute two critical pillars of the data science landscape, enabling stakeholders across various industries to extract valuable insights from massive, unstructured datasets. Data Mining leverages statistical modeling, machine learning, and database technology to find patterns within large data sets, while Text Analytics applies natural language processing (NLP) to extract […]

Data Mining and Text Analytics – SAS Endorsed!

We truly live in a data-driven era. Thanks to the rapid evolution of technology, data is created and accumulated at a staggering rate. This vast volume of data—often referred to as big data—presents both opportunities and challenges. Two key tools that we can employ to harness this phenomenon are data mining and text analytics. These […]

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