How to convert consumers to become patrons of your store? It is arguably one of the oldest and enduring questions that keeps retailers up at night – how to convert consumers to become patrons of your store? In our latest meta-analysis we provide detailed answers based on the results of 350 empirical studies. The overall […]
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To initiate a series of Research Seminars to be held at Surrey CoDE (Centre for the Digital Economy), Chris Locke gave a talk on “Platform Economics & Business Models for Fintech”, at the Surrey Business School. Chris is the founder and CEO of Caribou Digital, a market research firm focusing on emerging markets such as Sub-Saharan […]
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Turns out, rugby in New Zealand is taught not by age group, but by size of the player. It makes a lot of sense for rugby. What can it show us about education? Why should students be grouped and taught by age, when aptitude and intellectual development are rarely defined so rigidly? Can digital learning find its […]
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Automation. It’s a growing phenomenon that is driving business disruption globally, but in professional services it’s typically only accessible to large enterprises. All this is set to radically change. Surrey Business School’s Centre for the Digital Economy’s (CoDE) Professor Roger Maull and Dr Phil Godsiff have just won a grant from the Technology Strategy Board (Innovate UK) to develop AUTTO – […]
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Surrey Business School’s CoDE (Centre for the Digital Economy) team were thrilled to be a part of the launch recently of ‘Distributed Ledger Technologies for the Public Sector: Leadership, Collaboration and Innovation’ hosted at the House of Lords by Lord Holmes of Richmond, an inspiring advocate for the immense potential of DLT to address intractable challenges in both private and […]
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A new Digital initiative at Surrey Business School’s Entrepreneurship MSc The question: how can Surrey Business School support student crowdfunding projects more effectively? The solution: a clever initiative called Gaggle Connect. Gaggle Connect is an interactive forum to develop project ideas through crowdsourcing– whether business, community, funding or just fun. Instead of raising money, the site raises support for project ideas: […]
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