The return from whatever Easter break there might have been marks the opening of the last long phase of the EU referendum: There’s a clear stretch now through to late June, which will split into two parts. The first will be until early May and the local elections, the second through to the vote itself, […]
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As we head into a short Easter break, it’s useful to review the state of play in the social media campaigning around the EU referendum. While the absence of movement in the polling suggests that wider public interest remains to be fully engaged, the period since February has been vital on both sides. The closing […]
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Despite all that I have written of late about the EU referendum campaign – about how negative campaigning in rare online – I’ve not been under any illusion that both sides will not do pretty much anything to win in June. A key part of that seizing upon events to connect their arguments to things […]
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We are continuing to see the lull before the designation of the official campaign groups and the start of the formal campaign groups. The leave and remain groups are seeking to refine their message and maintain or raise their profile during this period. This week’s campaigns saw relatively few tweets from @StrongerIn (146) and @vote_leave […]
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There’s not much that’s clear so far in the referendum, but one thing that looks pretty certain is that the campaign has yet to catch the public’s interest fully. Indeed, it might not be pushing things too far to say that most people don’t really care. The reasons for this are many and various. […]
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The lull before the next big decision – the designation of the official campaign groups and the opening of the formal campaign period – continues with groups looking to maintain their profile and refine their messages. While less spectacular, this phase is still important for both sides, who have to compete to maintain relevance and […]
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