On the 9 September 1966, the University of Surrey was officially established with the grant of its Royal Charter. To celebrate our first 50 years in Guildford, there will be an exciting programme of events to mark the occasion. We’ve also dug deep into our archives to uncover 50 groundbreaking and memorable moments from our history.
We’d like to create as many conversations and build as much excitement as possible on social media throughout the 50th year; that’s where you come in.
Remember, your personal social media profiles are just that – personal to you. You don’t have to do everything (or anything!) in this guide if you don’t want to, just do what you feel comfortable with, but we’d love to hear from you if you’re happy to engage with us! Here are five ways that you can get involved:
We’re not just on Twitter! We also have active social presences on Facebook, LinkedIn, Instagram and Snapchat. We’ll be sharing the latest 50th Anniversary updates and moments across all of these channels.
You can either click the links above to add us, or search for ‘uniofsurrey’ (or ‘University of Surrey’ on Facebook)!
Remember the hashtag – #Surrey50
When you’re getting involved on social media (particularly on Twitter and Instagram) please remember to use the hashtag, #Surrey50! Hashtags are a way of grouping related tweets together, and also increase the likelihood of someone beyond your following seeing your tweets.
Get involved with our 50th Anniversary events
There will be a whole programme of exciting events to mark our 50th year in Guildford. In advance, (and where applicable) we’d love you to help us share these with your audiences.
If you’re attending yourself, please do get involved on social media – we’ll often be amongst the crowds covering the event on our social channels, and we love to see other people enjoying the events too and sharing it on social media! Not sure how to get involved? Simply share your experiences of the day – whether that be through photos, video or even just text – and make sure you use the hashtag #Surrey50. We’ve also added some top tips on making the most of social media at the end of this post.
Share our content
We’ve dug into our archives to uncover 50 groundbreaking and memorable moments from the University’s first 50 years in Guildford. These will be released gradually throughout our 50th year on social media and via the special 50th Anniversary website.
We’ll be sharing these moments on the University of Surrey social channels, and would love you to engage with us and help us share them even further. Feel free to share / retweet our posts, or create something yourselves – just make sure you’re using #Surrey50 in your posts.
Share your Surrey experiences
We love it when we see people sharing their experiences of working at Surrey. Whether that’s seeing someone share a post to say they’re enjoying lunch by the lake, or getting a behind-the-scenes peek at some of the amazing work that is being done by staff around campus.
Share these moments throughout the year using the #Surrey50 hashtag – whether you’re attending an event, or just sharing a snapshot of your own year – we’d love to see them! We also have some special 50th Anniversary merchandise to give away throughout the year especially for staff getting involved in social media for the 50th.
Top tips on using social media
Want to get involved with the 50th Anniversary on social media, but not sure how to begin? You can check out our Staff Social Media Toolkit, or we have a few tips here to get you started:
We know that posting on Twitter can be tough. You’ve only got 140 characters to work with and your tweets are competing for attention in a fast-paced, high volume space. Although there is no ‘one size fits all’ approach to the perfect tweet, the template below will help get you started:
The first part of your Tweet should be around 90-100 characters. This could include a call to action (e.g. ‘Discover more’), or a question – both of which increase the likelihood of someone engaging with your tweet.
Use the hashtag
When you’re tweeting about the 50th Anniversary, don’t forget to include the hashtag #Surrey50. Hashtags are a way of grouping related tweets together, and also increase the likelihood of someone beyond your following seeing your tweets.
When you’re posting on Twitter, you can also mention the University (@UniOfSurrey) or the relevant department accounts. This could also potentially increase the engagement and reach of your tweets when other users search for the University accounts.
Include an image
In most cases, tweets that include an optimised, relevant image have been found to dramatically increase engagement – sometimes by up to 150%. This means that your post will be more likely to receive retweets, likes and link clicks.
Use a URL shortener
Although it won’t save you any characters, URL shorteners are a way of making your tweet look neater and less like spam. They will also allow you to easily monitor how many times your link has been clicked. Popular examples include ow.ly or bit.ly.
If you want to see how your tweet performed, you can check your Twitter Analytics dashboard.
LinkedIn is a professional orientated social networking site, currently supporting 300 million+ members. It is a fantastic way to build and engage with your professional network as well as access knowledge, insights and opportunities.
Posting an update
The easiest way to share on LinkedIn is through posting an update. When you log on, you’ll be presented with the options below. If you choose to ‘Share an update’ this will appear in the news feed, as it would on Twitter or Facebook.
When you post an update, there are a number of ways to optimise it:
As with Twitter, shorter headlines work best, and asking a question or adding a call to action such as ‘discover more’ can increase clicks and engagement with your post.
Edit the link preview
When you paste a link into the update box, a link preview will appear with automatically populated text. This text is editable, and so if you feel more context is needed but you’re trying to keep your post short, add it here. As you can see with the example above, there is a character limit on this – make sure you keep it on point.
Shorten or delete the URL
Once the link preview has appeared, it is possible to delete the URL itself but keep this clickable preview. This will serve to make your post look more polished and professional, as well as not detracting from your post text.
Another way to achieve this would be to shorten your link, as suggested with Twitter.
Other approaches on LinkedIn
Are you part of a LinkedIn group that would find the 50th Anniversary or one of our 50 ‘moments of wonder’ interesting? You could share this content with them.
Finally, if you are really invested in sharing the 50th Anniversary and your part in getting us here, you could publish a post (or blog) on LinkedIn. If you select ‘Publish a post’ from the options shown in the image above, this will provide you with the option to write a long-form post. Unlike updates, these posts are often viewed by a far wider audience and can help you showcase yourself as a thought-leader. You can find our tips for creating a successful blog post here.